Privacy policy

 

We also protect your data

By using our website, you consent to the privacy policy. We take the protection of your privacy seriously. In the following, we show you how we use your personal data, use cookies, safeguard the security of your data and much more.

Table of Contents - Privacy policy

Principle

We take the protection of your privacy seriously. The following privacy policy details which of your personal data we process if you visit our website, use our online services, or if we provide any services to you generally.

We carefully gather and process your personal data exclusively for the purposes described in this privacy policy and only to the extent necessary and in accordance with the applicable legal provisions. We store your personal data exclusively to the extent and for the duration necessary to provide our services, or as required by law. In close cooperation with our hosting providers, we make every effort to ensure that databases are protected from unauthorised access, loss, misuse and falsification.

This privacy policy is based, in particular, on the EU’s General Data Protection Regulation (GDPR). Although the GDPR is a regulation of the European Union, it is of significant relevance to us. The Swiss Federal Act on Data Protection (FADP) is heavily influenced by EU law, and companies outside the European Union and the European Economic Area must comply with the GDPR under certain circumstances.

Data protection advisor

We have not appointed a data protection advisor. For questions about data protection or the exercise of your rights, you can contact us at any time at the address below:

AnalyticsPro – Balazs Melkovics
Gerenstrasse 13
CH-8305 Dietlikon
[email protected]
CHE-338.273.631

Collection and processing of personal data

We process the personal and non-personal data that we receive within the contact and the booking form or during your visit our website. In addition, we process personal data to be able to establish contact with the person who was sending us the inquiry or wanted to book an appointment with us.

To the extent permitted, we gather certain data from publicly accessible sources (e.g. the internet) or receive such data from authorities and other third parties for the specific purpose of being able to conclude or process contracts or correctly establish contact with you.

To conduct conference calls, online meetings, video conferences and/or webinars, we use the ‘Google’s Meet’ service, which is deployed on premises. The following data is processed in this respect: username, general information about service preferences, information about each user’s device and network and internet connection, for example IP address(es), MAC address, other device IDs (UDID), device type, operating system type and version, client version, information about usage of or other interaction with Google’s products (usage information), other information uploaded, provided or created by the user while using the service, and metadata used to maintain the service provided. As is generally the case with collaborative tools, other personal data may be exchanged where necessary between the IPI and meeting participants, e.g. chat messages, images, files, audio or video recordings, contact details and metadata used to maintain the service provided. Only a minimal amount of data is processed if you attend an online Google Meet meeting but do not have a Google account. Meetings are only recorded with prior consent, and recordings are saved locally. You can find more information about the processing of personal data in Google’s Privacy Statement.

Purposes of data processing and legal basis

We use the personal and non-personal data that we collect primary for establishing contact, or analyzing user behavior on the website of our prospects or our customers.

In addition, we also process personal data from you and other persons, to the extent permitted and deemed appropriate by us, in which we (and sometimes third parties) have a relevant legitimate interest for the following purposes:

If you have given us consent to process your personal data for specific purposes (e.g. when you register to receive newsletters or submit other requests via online forms on our website), we will process your personal data within the scope of and based on this consent if we do not have another legal basis and we need such a basis. Consent that has been given can be revoked at any time but has no effect on any data processing that has already been carried out.

Cookies/tracking and other technologies in connection with the use of our website

Cookies

We typically use cookies and other similar techniques which can identify your browser or your device. A cookie is a small file which is sent to your computer or stored automatically on your computer or mobile device by your web browser when you visit our website.

Necessary cookies are essential for the functionality of the website. These cookies are only used during a session, and they are deleted after your website visit (session cookies). An exception applies for the cookie that is set in the banner to reflect your choice. If you reject optional cookies, this exceptional cookie will only be saved for the current session. If you accept them, it will be saved for a month.

Analytical cookies are only used by our website if you agree to them. These cookies allow us to find out more about the use of our website based on anonymised data and to continually improve it. Analytical cookies (permanent cookies) are saved for a specific period (e.g. two years). If you visit the website again, we will thus be able to recognise you, even if we don’t know who you are. You can accept or reject the cookies in the cookie banner on the homepage. You can change this choice at any time via the cookie settings in our website’s footer.

You can also adjust your browser settings so that it rejects cookies, only saves them for one session, or deletes them after a set time. Most browsers are pre-set to accept cookies. If you block cookies, it is possible that certain functions (e.g. language options) will no longer work.

Newsletters and marketing emails

To the extent permitted, we sometimes integrate visible and invisible figurative elements into our newsletters and marketing emails which, when retrieved from our servers, allow us to know if and when you have opened the email. In this way, we can also measure and better understand how you use our offers, and can tailor them to you. You can block them in your email program.

By using our web pages and giving your consent to receive newsletters and other marketing emails, you agree to the use of these techniques. If you do not want this, you must adjust the settings of your browser and email program accordingly.

Google Analytics

We sometimes use Google Analytics on our web pages, which is a service by third parties that could be located anywhere in the world (in the case of Google Analytics, it’s Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Google Analytics allows us to measure and evaluate the use (non-personal) of the website. For this purpose, permanent cookies are also used, which are set by the service provider. You can agree to these cookies in the cookie banner or reject them.

The service provider does not receive any personal data (and does not store any IP addresses) but can track your use of the website, combine this information with data from other websites you have visited and which are also tracked by the service provider, and use these insights for its own purposes (e.g. to tailor advertising). If you have registered yourself with the service provider, then this service provider also can identify you. The processing of your personal data by the service provider is therefore the responsibility of the service provider in accordance with its own data protection provisions. The service provider merely informs us as to how our respective website is used (no personal information about you).

We have activated IP anonymisation on this website, which means that the IP addresses of visitors to the IPI website that must be sent to the Google Analytics server are automatically shortened by removing the final digits within a very short time. For more information, see Google Marketing Platform.

 

Piwik PRO

We use Piwik PRO Analytics Suite as our website/app analytics software and consent management tool. We collect data about website visitors based on cookies. The collected information may include a visitor’s IP address, operating system, browser ID, browsing activity and other information. See the scope of data collected by Piwik PRO.

We calculate metrics like bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitors’ profiles based on browsing history to analyze visitor behavior, show personalized content and run online campaigns.

We host our solution on Microsoft Azure in Germany/Netherlands/United States/Hong Kong/ElastX in Sweden, and the data is stored for 14/25 months.

The purpose of data processing: analytics and conversion tracking based on consent. Legal basis: Art. 6 (1)(a) GDPR.

Piwik PRO does not send the data about you to any other sub-processors or third parties and does not use it for its own purposes. For more, read Piwik PRO’s privacy policy.

 

Google’s reCAPTCHA v3 (bot/spam protection)

 
Our website uses Google’s reCAPTCHA v3 service ( https://www.google.com/recaptcha/about/ ). This service is provided by Google LLC
 
Google reCAPTCHA v3 is a security solution that makes it difficult for automated programs and scripts (“bots”) to use our website. We use Google reCAPTCHA v3 to protect online forms on our website. Google’s reCAPTCHA v3 checks whether data entered on our web pages (e.g. in a contact form) comes from a person or an automatic program.
 
For this purpose, we have integrated a program code from Google’s reCAPTCHA into the forms on our website so that the visitor’s end device can establish a connection to Google’s servers in order to receive a computational task. The visitor’s end device solves the computational task, which requires certain system resources, and sends the computational results to our web server. Our server contacts the Google server via an API and receives a response stating whether the task was solved correctly by the end device. Depending on the result, we can apply security rules to requests via our website and thus, for example, further process or reject them.
 
Google’s reCAPTCHA sets and reads cookies on the visitor’s end device. Further information about Google’s reCAPTCHA terms and services.

 

Social media plug-ins

We also use plug-ins on our web pages for social networks such as LinkedIn, which are clearly indicated (usually with a corresponding icon). We have configured these elements to be disabled by default. If you activate them (by clicking on them), the operator of the corresponding social network registers that you are on our website and where you are, and can use this information for its own purposes. The processing of your personal data by the operator is therefore the responsibility of the operator in accordance with its own data protection provisions. We do not receive any information about you from the operator.

 

Cal.com embedded calendar services

Our website uses cal.com embedded calendar services. To be able to book an appointment with us, you have to enter your name and e-mail address in the booking form. With entering your data you will accept the terms and conditions of cal.com service which applies to the embedded calendar booking widget. More information about cal.com.

Transfer of data to third parties

Your personal data is neither transferred nor sold or otherwise transmitted to third parties in any form, unless this is required for the purpose of processing a contact form, or if you have expressly consented to this.

The ‘Google Meet’ service used for online meetings and ‘Google Mail’ service used for e-mails is supplied by a provider in the USA. Therefore, personal data is also processed in a third country. A suitable level of data protection is contractually guaranteed. Even with a local, on-premises deployment, user and meeting metadata and cloud recordings are managed in the public Google Cloud.

Data security

We take appropriate technological and organisational security precautions to protect your personal data against unauthorised access and misuse, such as issuing instructions, training, IT and network security solutions, access controls and restrictions, encrypting data carriers and transmissions, pseudonymisation and checks.

Duty to provide personal data

Within the scope of our business relationship, you must provide those items of personal information required to be able to commence and carry out a business relationship and fulfil the associated contractual obligations (you usually are not obliged by law to provide us with data). However, without this data we are generally not able to conclude a contract with you (or with the office or person that you are representing).

Rights of the person in question

Within the scope of the applicable data protection law and to the extent required by the law (e.g. in the case of the GDPR), you have the right to information, amendment, deletion, the right to restrict the processing of data and otherwise to refuse permission to our processing of the data.

Furthermore, every person affected has the right to legally enforce their claims or to submit a complaint with the responsible data protection authority. The responsible data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

Amendments

We may amend this privacy policy without prior notice at any time. The version published on our website is the version currently applicable. Where appropriate, we will update you about amendments via email or in another suitable manner.