Content is king, and tracking, its queen. At CKW, we aimed to measure website performance for optimization insights. Tracking the right data with precision isn't as simple as it seems—it requires careful attention, much like caring for a queen. Balazs guided us in restarting with a new, apt Analytics setup, leading us into the dynamic world of tracking and online data. With his expertise, CKW online has transformed from a digital princess to a tracking queen, thanks to Balazs's invaluable assistance in steering our digital presence strategically.